Bright Future Academy
IB educational platform with integrated AI. Class management system, progress tracking, and interactive tools for students and tutors.
Design and Development
Complete UI/UX design and responsive web development with a focus on conversion and user experience.
AI and Technology
Artificial Intelligence integration for learning personalization and intelligent assistance for students and tutors.
Educational Management
Complete system for class management, progress tracking, and interactive tools to optimize learning.
Project Phases
A structured process that guarantees measurable results and an exceptional user experience.
Research and Strategy
In-depth market analysis, competition, and target users. Definition of business objectives, key metrics, and positioning strategy.
- Market and competition analysis
- User research and needs
- Definition of objectives and KPIs
3D Logo Design
Complete development of the Bright Future Academy platform with a design system, color palette, typography, and style guide to ensure consistency across all educational touchpoints.
- Logo design and visual identity system
- Color palette and typography
- Style guide and brand application
UI/UX Design
User-centered interface design focused on conversion. Creation of wireframes, interactive prototypes, and high-fidelity visual design optimized for different devices.
- Information architecture and wireframes
- Interactive prototyping in Figma
- Responsive visual design and conversion optimization
Web Development
Responsive frontend development with modern technologies. Implementation of animations, performance optimization, and ensuring cross-browser compatibility.
- Responsive frontend development
- Performance optimization and technical SEO
- Cross-browser testing and validation
Analytics and Implementation
Implementation of advanced analytics tools to measure user behavior, identify friction points, and continuously optimize the experience.
- Google Analytics 4 Configuration
- Microsoft Clarity Implementation
- Behavior analysis and heatmaps
Web Design and Development
A platform designed to convert and offer an exceptional learning experience. Every detail has been carefully planned and executed to maximize usability, performance, and conversion.
Mobile Optimization
UI/UX Design
User-centered interface design focused on conversion. Every visual element and interaction has been designed to guide the user towards the desired action, keeping usability and aesthetics as fundamental pillars.
Information Architecture
Intuitive content structuring that facilitates navigation and reduces friction in the learning process.
Design System
Reusable components and style guide that ensure visual consistency throughout the platform.
Interactive Prototyping
High-fidelity prototypes in Figma that allow validating flows before development.
Design Features
Perfect adaptation to mobile, tablets, and desktop with optimized breakpoints.
Optimized flows that guide the user towards enrollment and learning.
Subtle animations that improve the experience and provide visual feedback.
Frontend Development
Modern web development with current technologies, ensuring optimal performance, fast loading, and a smooth experience across all browsers and devices.
Tech Stack
Modern technologies and proven frameworks to ensure scalability and maintainability.
Performance
Optimization of loading and response.
Accessibility
WCAG standards compliance.
Performance Metrics
Load time
Performance Score
Responsive
Accessibility
Visual Gallery
Key Technical Features
Implemented Optimizations
- • Lazy loading of images and resources
- • Code splitting and tree shaking
- • Minification and compression of assets
- • CDN for static content delivery
UX Improvements
- • Intuitive and clear navigation
- • Immediate visual feedback on interactions
- • Loading states and smooth transitions
- • Accessible and screen reader compatible design
Consulting and Organization
The project strategy differentiates between the main domain (brightfuture.com), a high-end design space with animations and 3D objects for the general public, and the subdomain (pupil-brightfuture.com), optimized for WordPress functionality and student access to the PDF platform.
Student Platform in WordPress
I managed the creation and development of an educational platform in WordPress, optimized to offer Bright Future Academy students intuitive and secure access to study resources, including an integrated PDF viewer for International Baccalaureate material.
- Development and customization in WordPress
- PDF viewer integration for IB materials
- Student access management and security
Strategic Consulting
From the project outset, I provided strategic consulting based on industry experience and best practices. The goal was not only to create a functional platform but a solution that truly generated value and measurable business results.
Needs Analysis
Identification of business objectives, target audience, and functional requirements to define the project scope.
Technical Recommendations
Selection of the most suitable technologies and architecture based on objectives, budget, and required scalability.
Process Optimization
Proposal for improvements in workflows and internal processes to maximize efficiency and results.
Communication and Client Contact
Fluid and transparent communication was fundamental to the project's success. I established clear communication channels and maintained regular contact with the client to ensure every decision was aligned with their expectations and objectives.
Regular Communication
Weekly follow-up meetings, progress updates, and immediate communication regarding any changes or important decisions.
Constructive Feedback
Structured system to efficiently and organizedly collect, process, and implement client feedback.
Transparencia Total
Full access to project documentation, progress, and decisions, keeping the client informed at every stage.
Project Organization
Meticulous organization was key to keeping the project on time and within budget. I implemented agile methodologies and management tools that allowed for precise progress tracking and efficient delivery.
Initial Planning
Definition of scope, timeline, milestones, and resources required for the complete project.
Task Management
Breakdown of the project into tasks with prioritization and realistic time allocation.
Continuous Monitoring
Constant monitoring of progress, early identification of risks, and proactive adjustments.
Delivery and Documentation
Complete project documentation, usage guides, and knowledge transfer to the client.
Management Results
Timeline adherence
Availability and communication
Client satisfaction
Branding and 3D Logo Design
The new visual identity reflects the innovation and excellence of Bright Future Academy, with a modern logo and a 3D design system.
Identity Renewal
Creation of a modern and professional visual identity that communicates the academy's values and connects with its target audience.
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Logo and Brand System
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Color Palette
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Typography
Design of books in digital format for the academy, showing a coherent and professional visual identity.
Analytics and Behavior
Data-driven decisions. We integrate advanced reporting tools to understand how users interact with the platform.
Google Analytics 4
Complete Google Analytics 4 setup to measure key metrics, custom events, and conversion flows. Analysis of audiences, behavior, and platform performance.
- Custom events and conversions
- Audience analysis and segmentation
- Custom reports and dashboards
Microsoft Clarity
Implementation of Microsoft Clarity to gain visual insights into user behavior. Heatmaps, session recordings, and click analysis to identify friction points and improvement opportunities.
- Click and scroll heatmaps
- User session recordings
- Analysis of frustrations and dead clicks
Digital Marketing Study
Comprehensive strategy to increase visibility, attract qualified students, and optimize the conversion funnel.
Results and Key Metrics
Increase in organic traffic
Reduction in CPA
Increase in conversions
Campañas PPC
Priority SEM strategy to capture high-intent searches related to "IB exam tutoring" and "IB exam preparation", aiming to drive immediate enrollments and maximize ROI.
- Strategic keywords: "IB exam tutoring", "IB exam preparation"
- Ad Copy: "IB Exam Tutoring – Pass with Confidence"
- Target Audience: 16-19 years old, international IB students
Social Media Marketing (Instagram)
Instagram campaign focused on branding and engagement, using video content to showcase IB students studying with tutors and a message centered on confidence and exam success. Targeted at 16-19 year old students interested in the International Baccalaureate and university preparation.
- Platform: Instagram (video content)
- Message: Confidence, structure, and success in IB exams
- Targeting: 16-19 years old, IB interests, studying abroad
SEO and Content
SEO strategy focused on long-term organic visibility for terms like "IB exam preparation" and "IB tutoring". Optimization of on-page elements such as titles, headings, and image alt text, in addition to technical improvements for loading speed.
- Optimization of page titles and H1/H2 with IB keywords
- Descriptive and SEO-relevant image alt text
- Improved loading speed for desktop and mobile
Analysis and Optimization
Continuous analysis of metrics and KPIs to identify improvement opportunities and optimize the performance of each marketing channel.
- Complete conversion tracking and attribution
- Custom dashboards and automated reports
- Continuous testing and data-driven optimization
What they say about the project
"Tuve el privilegio de trabajar con Aleks en el desarrollo de la web de nuestra academia. Desde el inicio mostró gran talento, creatividad y entusiasmo, convirtiendo nuestras ideas en una web rápida, interactiva y fiel a nuestra identidad. Destacó por su atención al detalle, animaciones fluidas y optimización con elementos 3D. Fue comunicativo, resolutivo y comprometido con la calidad. Recomiendo totalmente a Aleks por su profesionalismo y dedicación"